Gilero can provide the support you need to assess a new technology and establish a thorough understanding of clinical needs and requirements to drive acceptance of your product. We strive to reveal the latent needs that your medical device innovation solves for your customer, who we define to include buyers, users, patients, and manufacturers, as well as the cleaning crew.
Our process involves a presence in the clinical environment where we interview doctors, nurses, surgeons, pharmacists, other clinicians and patients to investigate the needs first hand. Combined with customer information, we build an exhaustive “customer needs” document from our interactions with every stakeholder in the lifecycle of the product and translate those needs into product requirements. In addition, we provide competitive product testing and benchmarking to further define the market needs and opportunities for differentiation.
